Brad Kullman


Brad Kullman has been studying human performance and potential for the greater part of three decades. As the head of the first formal Research & Development department in Major League Baseball (MLB), Kullman was at the forefront of the Sabermetric Analytics Revolution that led to improved methods of evaluating athletic performance. As computing technology facilitated increasingly detailed performance analysis, Kullman turned his focus to what he considered to be the next frontier in human understanding–makeup. When he was introduced to a revolutionary breakthrough in quantifying makeup, he could quickly see that this is something that transcends sports. This understanding of how each person his hardwired at conception to think, behave, and perform can benefit people in all walks of life.

Kullman left the world of sports to focus on honing his comprehension of this amazing revelation and how he could share these life-changing insights with the world. Those efforts culminated with the launch of Max Q Performance, which opens the door to new understanding for anyone who wishes to live their best life and achieve optimal success.



As a young major league baseball executive, Brad Kullman was at the forefront of the statistical (“sabermetric”) revolution. While the evolution of the computer enabled us to analyze performance at a far deeper level than ever before, there was one aspect of evaluating an athlete’s potential that remained in the Dark Ages. Attempts at evaluating a player’s makeup were continually met with vague generalities and virtually no actionable insights. When introduced to the discovery of hardwired makeup, Kullman soon realized this represented a breakthrough in human understanding. He was compelled to leave the world of sports in order to help others benefit from this revolutionary insight.

Max Q Performance is the result of more than a decade of intense study and research in understanding the innate hardwired designs of people and how to apply this awareness in a meaningful way. While it may initially appear similar to conventional personality tests, do not be misled.

The Max Q process delves deep beneath surface-level symptoms of persona in order to analyze root causation, thereby creating a framework for a meaningful and substantive solution based on a person’s true indelible makeup.


Have you ever wondered what people around you are thinking and feeling or why they behave the way they do? Have you wondered why you think or feel the way you do? Have you ever wished you could behave or perform differently in certain situations? Because each person is essentially pre-programmed to think, feel, behave, and perform in a specific manner, it is imperative that we properly identify each person’s unique hardwired makeup in order to gain a true, objective understanding. Potential areas of impact include:


Before we can truly understand others, we must have an objective understanding of ourselves. The fact is the way we see ourselves is often quite different from the way others see us. Hardwired makeup provides objective insight that can not only quantify our strengths but also reveal our inherent limitations. Not only does this insight provide a path for becoming our best selves, but it can also be quite liberating. By the objective identification of aspects in which we may have an inborn restrictive weakness, we are better able to devise a plan for dealing with that fact.


Whether you are searching for love or cultivating an existing relationship, hardwired makeup reveals not only how you are inherently designed to give and receive affection, as well as how the object of your desires is hardwired to do the same. Even relationships with family, friends, and those in the workplace can be positively impacted.


Do you want to better understand your children? (And who doesn’t?!?) Hardwired makeup provides a guidebook for developing optimal strategies for motivation and discipline, as well as insight for encouraging children in areas of academics, sports, and other extra-curricular activities that will most likely capture their attention and provide an outlet for positive growth and development.


Identify which subjects each student is designed to most easily handle and which ones will be more of a challenge. Gain a foundation upon which to build a scholastic plan that maximizes the odds of success for each individual pupil. Hardwired makeup even provides invaluable direction in choosing a major field of study at the collegiate level, which will go a long way toward finding a meaningful and fulfilling life path.


Perhaps no decision impacts our adult lives more than the career path we choose. Hardwired makeup provides guidance in choosing a vocation that may be optimal for providing the most rewarding experience that can lead to living a meaningful and fulfilling life. For business leaders, managers, and recruiters, there is simply no other method of human understanding that can identify performance potential.


Identification of the best sport(s), as well as the ideal position(s) within each sport is now possible with the identification of hardwired makeup. The unmistakable correlation between motor skills, mental skills, and visual acuity provides coaching and scouting insight unavailable anywhere else.


Many health issues are rooted in sub-optimal life habits. By identifying what temptations we may naturally be vulnerable to, we can construct a plan for healthy living, accordingly. From planning a diet to working out, even to hobbies that provide relief from the stresses of life, hardwired makeup provides life-changing insight.


Each person takes a unique spiritual journey through life. An understanding of your inborn design will help to not only validate your questions but also to determine a custom-tailored approach to go about finding answers.

The fact is, regardless of how well one’s life may seem to be going, we all have a realm in which we are not truly satisfied, a realm in which we would like to achieve another level of success. If there is an area of your life that you would like to take to the next level, you owe it to yourself to let Max Q Performance help you get there.