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Brad
Kullman

Brad Kullman has been observing and assessing human performance for the greater part of three decades. Initially, as a high-ranking Major League Baseball executive and scout, Kullman spearheaded the first formal Research and Development department in MLB, with a focus on exploring better ways of evaluating and cultivating player performance and potential. Though originally focused on athletes, Kullman’s study has evolved into all areas of life.

An innovative problem-solver, Kullman founded Max Q Performance in order to share a revolutionary breakthrough in human performance and understanding with the world. By probing beneath surface-level symptoms to get at the core of a problem, Max Q Performance specializes in developing optimal “next-level” solutions to vexing problems. Kullman has written multiple books detailing this approach.

Losing (To Win)

Our major professional sports leagues are in a state of crisis and everyone talks about it, but nobody is talking about it! Brad Kullman combines his experience as a high-ranking major league baseball executive with extensive study of human behavior and performance, as he frames the conversation with this compelling investigative expose that asks a critical question: What is the difference between trying to lose and not trying to win?

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Hardwired for Life

Millions of people around the world take personality tests every year in hopes of gaining direction for education, career pursuits, dating, marriage, and more. Employers of all kinds use personality tests in some form as part of criteria for hiring, as the half-billion dollar industry continues to grow. Little do people realize that written personality questionnaires are inherently flawed.

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Losing (To Win)

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Hardwired for Life

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MAX Q SERVICES

Spirituality

Hardwired makeup can provide a deeper understanding of the questions you have as you move along your spiritual journey—and it will also help you develop a custom-tailored approach to go about finding answers. Whatever your definition of God might be, an appreciation of the manner in which you are uniquely hardwired at conception will help you grasp how you perceive God via your innate style of informational processing. This insight can help you to gain a better understanding of the Higher Power and, in turn, achieve a deeper spiritual relationship. In short, innate hardwired makeup appreciated through the spiritual lens can literally unlock the door to living your most fulfilling life.

Equipped with these insights:

Clergy will have the benefit of understanding the hardwired designs of members of their congregations, allowing them to better connect with each person individually and corporately
Christians can unlock access to a better understanding of Scripture and its authors, which can also contribute to a better understanding of God
You may gain a deeper appreciation for and understanding of the Bible as you associate your specific inborn circuitry with the probable hardwired designs of Biblical figures.
Those with connections to church leadership, such as teaching a Sunday school class or a Bible study, can make an already meaningful experience even more so
All people, regardless of spiritual tradition, may gain meaningful comprehension of how they have been specially created, thus helping them discover their life’s purpose
Individuals from all walks of life will be equipped to appreciate even more of their spiritual gifts.

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Health

Hardwired makeup, with its illumination of the vulnerabilities and tendencies of each inborn design, can help to identify and overcome habits and addictions of all kinds. Various health-related issues, including anorexia, bulimia, dyslexia, depression, and even attention deficit disorder (ADD) can be better understood with the comprehension of hardwired neural circuitry. Subtle compulsions and phobias can be made sense of, as well.

Equipped with these insights you will be able to:

Better recognize eating tendencies and put strategies put in place to maintain a healthy, yet pleasurable diet
Develop exercise and recreation programs specifically suited to each design
Take proactive measures to minimize many of these potential mental hazards associated with stress of all kinds and sources
Select optimal hobbies, exercise, and recreation in order to maintain motivation and help achieve fitness and relaxation goals

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Sports

Hardwired makeup, with its unique motor-skill association, reveals vital information about where each child has the best potential to succeed in youth sports. This is significant because, as those sports become increasingly competitive at ever-younger ages, the trial-and-error method of finding a child’s best avenue for athletic involvement is untenable.

Equipped with these insights you will be able to:

* Not only provide direction toward the optimal sport(s) a child might play, but even provide insights as to what position within that sport the child may be best suited.

Evaluate young athletes with a deep yet straightforward method of objectively quantifying makeup and future potential. In the training process of the athlete, appropriate attention can be given from the beginning to addressing inherent weaknesses
Tailor training programs for each athlete based on their innate disposition toward the training process (Some athletes greatly enjoy the training, with a natural tendency even to over-train—sometimes at the risk of injury. At the same time, others do not enjoy the seeming monotonous and tedious aspects of training in the least. For them, virtually every part of the training regimen needs to be fun—made into a “game” of some sort in order to hold their interest.)
Offer proper encouragement while preparing for competition
Help athletes handle the pressure of the big moments and big games, as well as dealing with the slumps that inevitably hit
Better understand and even activate "the zone"—the subconscious state athletes often experience when they perform at their absolute best

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Business

Hardwired Makeup provides insights with far-reaching implications in the workplace. These powerful benefits can be realized without the use of costly, intrusive, time-consuming, and unreliable questionnaires. With proper training and careful study, this insight can be incorporated into virtually every realm of business.

Equipped with these insights you will be able to:

Achieve maximum efficiency in personnel decisions, as each individual’s inherent strengths and weaknesses are objectively quantified
The best candidate can be accurately identified for each position and quality employees can be maintained in their optimal roles
Enhance and expedite conflict resolution, as employees will be better equipped to understand each other and work together more efficiently
Create true diversity in the workplace, rooted in a color-blind and gender-blind strategic cross-section of hardwired designs
This enlightened sense of diverse aptitudes and abilities will provide optimal role performance, in addition to a complementary view of issues and situations
Coach leaders how to best connect with and motivate those who are being led
Grow sales, as needs and desires of customers and clients, can be positively identified—in advance
Salespeople will be able to adjust a sales pitch on the fly, as the salesperson learns how to objectively quantify aspects of the target’s hardwired makeup within seconds of meeting

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Self-Discovery

Have you ever wondered why you do the things you do? Do you wonder where your habits, patterns and way of life originated? Do you ever ponder whether you could achieve more in life by developing a better understanding of yourself (or anyone you come in contact with)? Understanding your specific hardwired design will provide you with concrete answers to these questions.

These insights will allow you to:

Identify athletes, celebrities, historical figures and other well-known people you admire who possess a similar design, providing inspiration and particular direction for how you approach life
Learn and see why people of a similar design may be capable of certain achievements, as well as why they may be prone to certain behaviors, mistakes or shortcomings
Use this knowledge to gain direction in helping to shape your habits and way of living
Better understand your inherent strengths and weaknesses, providing a more enlightened approach to learning new skills and developing new interests
Develop better tolerance and appreciation for the mindsets and actions of others, as you strive to understand how their innate design may be influencing them

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Relationships

Hardwired makeup provides insights that can be extremely beneficial to developing and maintaining a healthy, loving relationship with your romantic partner. From budding new relationships to a long-term marriage, gaining an understanding of how we are each naturally inclined to give and receive love can help to cultivate a more meaningful, intimate relationship.

When you both understand your respective hardwired makeup, you will have an informed inside track on:

How to show affection in just the right way so that it will be most favorably received, because hardwired makeup illuminates the manner in which the target of your affection wants—and needs—to be cherished
Anticipating areas of potential conflict and the most effective ways to smooth them over—before an argument ever begins!
Peacefully resolving disagreements in a manner that prevents resentment or hard feelings
Ensuring that differences between you and your spouse become complements that enhance your marriage rather than points of contention that may serve to undermine the fabric of your relationship

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Education

Hardwired Makeup provides insights that can be extremely beneficial to understanding each student’s innate learning style and motivational keys. It provides unmatched enlightenment into the subjects in which each student will most naturally show an interest and what subjects may present more of a challenge. There is not a realm of modern-day education that cannot be enhanced by insight provided by hardwired makeup.

Equipped with these insights, you will be able to:

Improve study habits and even address learning disorders
Recognize each student’s strongest and weakest innate cognitive abilities, equipping teachers and parents to effectively and accurately tailor their teaching methods to the specific learning style of every student on an individual basis
Identify the best study habits for each pupil in order to facilitate optimal comprehension and retention
Foster better understanding between students and teachers of each other’s inborn design, creating more tolerance and appreciation for the varied interpretation and comprehension of the same subject matter
Assist college-age students in identifying an optimal major on which to focus in preparing for a future career
Help college students identify and prepare for a career that will provide both personal fulfillment and a suitable level of income

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Parenting

Hardwired Makeup provides insights that can be extremely beneficial to raising children with deeper understanding and intentionality. Within the family unit, inborn differences can now be respected and even celebrated, as opposed to being a point of contention. Better family harmony and direction can be achieved as relative strengths and weaknesses of each family member are understood and appreciated.

When you properly identify and understand the specific hardwired makeup of each individual child, you will be able to:

Adjust the way you interact with each one, complementing the child’s uniqueness with a parenting style specifically optimized for each specific design
Tailor communication to the needs of each child, including how each child responds to parents’ nurturing and discipline in a specific way
Help each child develop healthy relationships with family and friends in order to live life to its full potential
Save needless hours wondering what exactly his or her best natural aptitudes are and what he or she could possibly be enjoying most
Discern traits and tendencies of your child’s friends, which may be invaluable in guiding the child to making wise life choices

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One-on-One Coaching

What is the meaning of life? At Max Q Performance, we don’t claim to have the existential answer, but we do believe the meaning or purpose of each person’s individual life is living to our full potential. Identifying your hardwired makeup is the first step in fulfilling that quest, but the application of those insights is the key to living your most fulfilling life.

Human performance specialist Brad Kullman helps clients achieve next-level success in areas they would like to improve, from relationships and family dynamics to professional development and physical, emotional, and spiritual well-being. Kullman combines decades of experience in the development of high-level athletes with the latest scientific advances in human understanding to help you discover and live your best life

BradKullman

Losing (To Win)

Hardwired for Life

Losing (To Win)

Hardwired for Life

MAX Q SERVICES

Spirituality

MAX Q SERVICES

Health

MAX Q SERVICES

Sports

MAX Q SERVICES

Business

MAX Q SERVICES

Self-Discovery

MAX Q SERVICES

Relationships

MAX Q SERVICES

Education

MAX Q SERVICES

Parenting

MAX Q SERVICES

One-on-One Coaching

Brad
Kullman