What does Max Q stand for?
Max Q is a term used throughout aerospace engineering. Q is used to designate a quantity called dynamic pressure, made up of air density and speed. When a rocket is launched, its speed increases as it accelerates, moving away from earth. As the rocket moves higher, the air density gradually decreases. At a certain point, the combination of increasing speed and decreasing air density results in a maximum dynamic pressure, which is referred to as “Max Q.” Rockets must be designed to withstand this Max Q in order to avoid suffering structural damage.

Why “Max Q Performance”? It sounds like a high-performance automotive operation!
The human brain/body remains the most complex super-computing “machine” in existence. Similar to a high-performance sports car, each person cannot function at peak efficiency without a thorough understanding of how we are hardwired at conception. Only then can we create an optimal environment in which to flourish and live our best life.
Though we may each function and perform as desired when we are comfortable and relaxed, when stress hits–as we each approach our unique individual “Max Q”–we inevitably revert to the way we are innately hardwired to think, behave, and perform.

How is Hardwired Makeup different from standard “personality” inventories?
Attempts to measure “personality” date back to the ancient Greeks, yet the Latin origin of the term “persona” corresponds to the Greek word for face. Actors in ancient Greece wore masks on stage to represent the specific role or persona they were attempting to play at the time. In much the same way, people today routinely take on various “personalities” in order to “play the part” we feel best suits a given situation. This can be impacted not only by the way we feel inside (“nature”), but also the way we have been raised, taught, and impacted by our environment (“nurture”).

The discovery of Hardwired Makeup represents a revolutionary method of going beneath the surface of “personality” to understand the way each individual person is predisposed to think, behave, and perform. There is simply no better way for understanding people–both yourself and others in your life.

What if I have a pretty good understanding of myself, but it’s others who I can’t figure out?
The beauty of understanding hardwired makeup is that you can even detect aspects of it in others without any input from them. While more information is always better, certain clues can be quickly gleaned even when meeting a person for the first time. By studying our educational materials and making use of our unprecedented observation assessment, you can begin to use this insight to improve your daily interpersonal communication and interaction.

Why are my assessment results different than the person who knows me well?
One of the inherent conundrums presented by conventional “personality” inventories is the fact that we often subconsciously deceive ourselves. It is not unlike looking in the mirror and seeing what we “want “ to see. All too often, the way we see ourselves is different from the way we appear to others who know us well.
That is why the revolutionary Max Q Performance hardwired makeup assessment protocol incorporates a third-party assessment by someone who knows the subject well. This provides an unmatched representation of one’s true inborn design.

Can I benefit from understanding my Hardwired Makeup in both my personal and professional life?
The beauty of comprehending hardwired makeup is that there is virtually no aspect of life in which it is not helpful. Your performance in any arena in which you deal with people (including yourself) can be maximized with a deeper understanding of the people involved.

What if I find out I am hardwired with “bad” makeup?
Contrary to popular opinion, there is no such thing as “bad” inborn makeup. No person is born a “bad” person in any way. However, we are also each inevitably products of our environment and different types of hardwired makeup are more prone to various ways of thinking and behaving that can be viewed negatively. Some designs are also more vulnerable to various habits, vices, and temptations. Understanding these vulnerabilities is a key part of recovering from an area of life in which one may have veered from optimal performance, or better yet, avoiding such a derailment altogether.

My life is going fine. How would I benefit from taking it to the “next level”?
Many of us, as we negotiate the day-to-day drudgery that we inevitably face, feel that our lives are going “fine.” But if we consider that our time here on earth is limited, we will not live forever, especially blessed with healthy minds and bodies capable of accomplishing much, and suddenly we might gain a different perspective. If we give careful consideration to each area of our lives, there is rarely one in which we would not like to take our performance and results to the next level in order to achieve true success.

Why am I not considered an “introvert” even though I prefer being alone?
Many people who are self-proclaimed “introverts” have difficulty accepting the fact that they are, in reality, hardwired Front-brained “extroverts.” The terms “extraversion” and “introversion,” first coined by Dr. Carl Jung, have become greatly misconstrued over time. Many Front-brainers, especially Analytic Conceptuals, aren’t necessarily shy of being with others. Rather, they much prefer spending their time with those who they find can bring value to their lives, work, etc. Quite often, they may subconsciously view themselves as the only one in that exclusive group.